Google Updates, PPC
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13 min read
Missed LSA Calls Are About to Cost You (And LSA Is Moving Into Google Ads)
Starting October 1, 2026, Google can charge you for LSA calls that ring 20+ seconds unanswered, and LSA is migrating into Google Ads. Here's what to fix this week.
September 18, 2026
PPC
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3 min read
Removal of Disputes (Google LSA Announcement)
The manual dispute option, which allowed moving companies and business owners to challenge the validity of leads or ratings, has been removed.
February 6, 2025
PPC
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9 min read
6 Ways To Optimize Your PPC Performance
Six proven ways to improve your PPC results: sharper keyword research, better ad copy, negative keywords and ongoing optimization that lifts ROI.
January 17, 2025
PPC
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5 min read
Advertiser Verification for Google Ads
Follow our step-by-step guide to complete Google's Advertiser Verification, ensuring compliance and credibility for your Google Ads campaigns.
January 17, 2025
PPC
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4 min read
Should You Run Google Ads on Your Brand Name?
Should your moving company bid on its own brand name in Google Ads? Learn when it wastes budget and the PPC strategies that bring new customers.
December 22, 2024