Big News: Google is Now Auto-Crediting Local Services Leads—Here’s What That Means for You
Say goodbye to fighting over unqualified leads! Google is taking the wheel on Local Services Ads (GLSA) lead disputes, automatically crediting accounts for poor-quality leads. No more manual disputes, no more back-and-forth—it’s all about efficiency and making sure your ad spend works harder for you.
What’s Changing?
Google’s GLSA update was rolled out in August ‘24, and it’s designed to give local businesses a smoother, more automated lead management experience. Here’s what you need to know:
✅ Automatic Lead Credits: If Google identifies a lead as low-quality, your account gets credited automatically—no need to file a dispute. That means fewer headaches and faster refunds.
✅ More Credits, More Savings: While credits for “job type not serviced” and “geo not serviced” are being phased out, Google promises more overall credits by proactively identifying and refunding bad leads.
✅ New Lead Feedback Survey: Want more control? You can still flag low-quality leads through a new Lead Feedback Survey inside your inbox. Google will use this data to refine lead quality and even credit some reported leads.
How This Impacts Your Lead Strategy
While this new system is a win for businesses, you still need to stay on top of your campaigns. Google says there will be more credits, but smart advertisers will make sure that actually happens.
At Rotate Digital, we’re already ahead of the curve:
🔹 Real-Time Tracking: We’re integrating Google’s new data into LookerStudio, our lead reporting dashboard, so our clients get full visibility into every credited (or uncredited) lead.
🔹 Ensuring Fair Credits: If a lead that should be refunded isn’t, we submit the via the new Lead Feedback Survey—making sure you get every dollar back that you deserve.
What’s Next?
Google’s update means less time disputing leads and more time focusing on growing your business. But your Google LSA campaigns still need active, strategic management to maximize your ROI.
📩 Want to get the most out of your Google Local Services Ads? Let’s talk! Our team is here to make sure you’re getting the best return possible on every lead.