Initiating the Verification Process
Once Google flags your account for verification (usually via email or account notifications), it is essential to act promptly. Here’s how to start:
- Log In to Your Google Ads Account:
- Navigate to your account’s “Notifications” section, where you’ll find a message requesting verification.
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Follow the link provided, which directs you to the advertiser verification form.
Understand the Requirements
Google specifies the documents and information needed for your business category. For moving companies, these typically include (but not always required):
- Government-issued business registration certificates.
- Proof of a physical address (utility bills or lease agreements).
- Compliance documents, such as permits or licenses for operating as a moving company.
Verifying Your Identity
Google may require proof of the advertiser’s identity to ensure accountability. Depending on your account setup, you may need to verify either as an individual or as a business entity:
- Individual Verification:
- Provide a government-issued photo ID (e.g., driver’s license or passport)
- Submit additional details, such as the advertiser’s name and contact information, matching the ID.
- Business Verification:
- Submit a valid business registration certificate.
- Ensure the business name on the document matches the name used in your Google Ads account.
- Include supporting documents, such as tax filings, that demonstrate your business’s authenticity.
Verifying Your Location
Google requires advertisers to confirm their geographical location to prevent fraudulent advertising. This step is particularly crucial for local moving companies, as they often serve specific geographic regions.
- Provide Proof of Address:
- Submit utility bills, lease agreements, or bank statements that reflect the business address listed on your Google Ads account.
- Ensure the address aligns with your company’s location on your website and Google Business Profile.
Complete Business Operations Verification
Some advertisers may need to demonstrate that their services operate within specific areas. For instance, if your moving company advertises services in a particular city, ensure your address or service area documentation supports this claim.
Industry-Specific Compliance for Moving Companies
Moving companies often face additional scrutiny due to the nature of their services. To ensure your ads comply with Google’s policies, you may need to provide:
- Permits and Licenses:
- Submit local, state, or federal permits required for your moving business, such as Department of Transportation (DOT) numbers or state-specific moving licenses.
- Ensure these documents are up-to-date and match the information on your website and ads.
- Proof of Insurance:
- Many jurisdictions require moving companies to carry liability insurance. Provide proof of insurance coverage to comply with legal and Google requirements.
- Contract Transparency:
- Google may review your website or ad copy for transparency. Ensure that your website includes clear terms of service, pricing information, and customer support contact details.
Responding to Verification Questions
During the verification process, Google may ask additional questions or require further documentation. Be prepared to respond promptly by:
- Assigning a dedicated point of contact for the process, ideally someone familiar with the company’s operational and legal details.
- Double-checking all submissions for accuracy and consistency with your company’s public-facing information.
Completing the Verification
Once all required documents are submitted:
- Monitor Your Google Ads Account:
- Google will notify you of the verification outcome within a few business days. Notifications are sent via email and appear in your account.
- Follow Up if Necessary:
- If your submission is rejected, review the reasons provided and address any missing or incorrect information. Resubmit promptly.