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20 Important Local SEO Citations For Moving Companies

Build these 20 foundational citations to help rank your moving company in the local map pack

If you operate a moving company, your primary focus is to rank well in your local area and attract as many leads as possible. The most lucrative way to date is boosting your Local SEO. According to our case study seo for movers more than 93% of searches with local intent will include a Local Pack within the results!

What this means for you as a moving business owner is that the higher you rank, the more likely you are to keep your crew fully booked with jobs. Reaching the top spot requires consistent SEO efforts. You can read out all the local seo ranking factors one of which is a consistent NAP across multiple citation sites.

If you’re wondering: “what are local search citations?” – they’re just what they sound like. Local search citations are online mentions of your business name, address and phone number. Here are the most important ones to build for your moving company:

Google Business Profile

This is the gold standard of local SEO and the most critical citation for your moving company. Ranking well on Google Business Profile means your business will appear in the Local Pack, increasing visibility to potential customers searching for movers in your area. The Google Business Profile (GBP) listing will serve as the foundation upon which all your other local citations are built.

Optimizing your GBP listing with accurate information, relevant keywords, and customer reviews is crucial for dominating local search results. It’s the foundation of your local SEO strategy and essential for driving leads to your business.

Pro Tip: Ensure that your business has visible signage, including your logo, address, and operating hours. This not only strengthens your brand identity but also signals to Google that your business is legitimate and compliant with all necessary regulations.

Claim Your Google Business Profile

Facebook

The second most important citation for your moving company is Facebook. Make sure you maintain a consistent NAP (Name, Address, Phone number) and regularly post updates to engage your audience. As one of the largest online platforms with massive domain authority and a user base that’s highly likely to be in the process of moving, Facebook is a critical citation for moving companies. Leveraging its vast reach can help increase your visibility, credibility, and lead generation.

Follow this guide on how to build a Facebook page.

Instagram

The third most important citation for your moving company is Instagram. With over 166 million users in the U.S., it’s a go-to platform for buyers researching the companies they’re considering. Having a well-maintained Instagram account is essential, as it allows you to showcase your brand visually and connect with potential customers.

Make sure your profile clearly displays your logo, phone number, and address, and regularly post content such as recent moves, customer reviews, and your movers in action. This not only helps build your brand’s personality but also fosters trust and engagement with your audience.

Pro Tip: Make sure to include your social media accounts in the footer of your website and also list them on your GBP.

Get Started With Instagram For Business

LinkedIn

LinkedIn is a valuable citation for your moving company, especially if you want to establish your business as a credible and professional entity in the industry. Although there might not be direct user intent on LinkedIn—meaning users on this platform aren’t typically looking to make a purchase—having a strong presence can significantly enhance your moving company’s reputation.

By maintaining an active LinkedIn profile, you can establish your business as a credible and professional entity, which can positively influence how both users and search engines perceive your company. This credibility can lead to increased trust and potential referrals, making LinkedIn a worthwhile addition to your overall local SEO strategy.

Create Your Linkedin Page

Yelp

Yelp is another essential citation for your moving company. Google often pulls data from Yelp to gather relevant information about businesses, helping to determine where your business aligns with customer searches.

This makes it crucial to have consistent NAP (Name, Address, Phone number) and a properly optimized Yelp page. Ensuring your Yelp listing is complete with accurate details, customer reviews, and relevant keywords will not only improve your ranking on Yelp itself but also enhance your visibility in Google’s local search results.

Create Your Yelp Account

Angie's List

Angi (formerly Angie’s List) is a highly influential citation for your moving company, with over 4 million active users monthly. It’s one of the most popular platforms people turn to when searching for reliable services, including moving companies.

By maintaining a consistent NAP and fully optimizing your Angi profile with reviews, detailed service descriptions, and accurate business information, you increase your chances of being chosen by potential customers.

Join Angie

Great Guys Moving

Great Guys Moving uses a highly intelligent algorithm to select and rank the best moving companies in each area. This proprietary system ensures that only the top performers are featured, based on factors like customer reviews, reliability, and industry experience.

With their listings often ranking at the top of Google search results, having your moving company listed on Great Guys Moving is extremely valuable for visibility and credibility. While there’s no way to buy your way into their rankings, you can work your way up by earning strong reviews and consistently providing excellent service.

Once ranked, you can proudly display their badge as an embed on your website, further boosting your trustworthiness and appeal to potential customers.

Claim Your Great Guys Moving Listing

BBB

BBB Accreditation is an important citation for moving companies as it improves your online presence and credibility in the eyes of potential customers. By being recognized as a BBB Accredited Business, you demonstrate your commitment to ethical practices and customer satisfaction, which can significantly influence consumers’ decisions when choosing a moving service.

This is a perfect badge to be included on your hero section stack.

Get Accredited With BBB Today

Apple Business Connect

Apple Business Connect (commonly referred to as Apple Maps) is another crucial platform where you should list your moving company. With over 130 million active iPhone users in the U.S., many potential customers may prefer using Apple Maps over Google Maps or other search engines to find local services.

To maximize your visibility on this platform, ensure you have a complete listing on Apple Business Connect with consistent NAP (Name, Address, Phone number) information. As a bonus, enhance your profile by adding high-quality photos and creating a unique UTM to track where your leads are coming from. Regularly posting fresh images will also keep your listing active and engaging, making it more likely that potential customers will choose your moving company when they search.

Pro Tip: Although Apple Maps and Google Maps are two distinct platforms, the algorithms used to rank local businesses take into account mentions of your business name across all online sources.

Get Started With Apple Business Connect

Bing Places

Bing Maps is an often-overlooked citation that can be crucial for your moving company’s local SEO strategy. While Google Maps may dominate the market, Bing Maps still has a substantial user base that you shouldn’t ignore.

By leveraging Bing Maps, you not only broaden your reach but also tap into an additional source of leads that could turn into loyal customers. Overall, being listed on multiple mapping platforms, including Bing Maps, reinforces your business’s credibility and improves your chances of being found by potential clients.

Get Started With Bing Maps

NextDoor

According to a study by Civicscience.com, nearly half (44%) of Nextdoor users plan to move to a new residence within the next year (excluding those unsure).

This makes Nextdoor an important citation for your moving company because it connects you directly with local communities where people are looking for moving services.

On top of that, NextDoor is one of those local seo citations that can be indexed pretty easily as the site is very reputable. This adds more points to your local seo marketing stack.

Get Your Free NextDoor Account

Manta

Simple to create, free, has a large user base, is easy to index, and offers many more benefits. This platform allows your moving company to reach potential customers looking for local services while boosting your local SEO results too.

Claim Your Manta Citation

Movers.com

Movers.com is a lead generation platform where you only pay for the leads you receive. While it’s not a direct local SEO citation, it can still help you secure jobs and build your client base. Additionally, being listed on Movers.com allows you to showcase a badge on your website’s hero section, enhancing your credibility and attracting more potential customers.

Get started with Movers.com

Chamber of Commerce

The Chamber of Commerce is an essential citation for your moving company. It’s free to add your business, easy to show up on the front pages of Google and has a decent market share when it comes to user base.

Get Your Chamber of Commerce Account Today

FourSquare

Foursquare is a very valuable platform for your moving company and has been voted as a high-value local SEO citation. This location-based service allows users to discover businesses in their area, making it an excellent tool for attracting local customers.

The high domain authority and large user base help businesses like yours get on the first page of Google when consistency of NAP is found among all citations, including here FourSquare too.

Get Started With FourSquare

15 More Local SEO Citations For You To Build

If you have already build the local seo citations mentioned above and looking for more here is a good list:

  1. Yellow Pages
  2. Data Axle
  3. Neustar Localeze
  4. Superpages
  5. MapQuest
  6. Local.com
  7. HotFrog
  8. BOTW (Best of the Web)
  9. Opendi
  10. EZLocal
  11. Tupalo
  12. CitySquares
  13. 2FindLocal
  14. Fyple
  15. Here

Pro Tip: Sites like Yelp and YellowPages often rank high for local searches, making it tough to compete directly. If you can’t outrank them, join them! Getting listed on these directories gives your business a chance to piggyback on their page one rankings, increasing your visibility and driving more traffic to your site.

Where To Build Citations For Your Moving Company?

There are two primary methods for constructing citations for your moving business. The first is manual submission. With this method, you personally input your business information into each citation site. This lets you maintain control over your business details, but it can take a lot of time. The second method is to use citation building services.

These services—like BrightLocal —that manage and, in some cases, also create citations for businesses, can save you a considerable amount of time. They also help you maintain consistency across platforms.

Lastly, you can choose to work with a movers only SEO agency like Rotate Digital. We will optimize, index, maintain and make the best use of local seo citations for your moving company.

How Much Do Local Citations Cost?

Many sites offer free accounts for creating local citations, but managing everything can get a bit complicated. That’s why it’s often helpful to use a platform that allows you to visualize your errors, track citation flow, identify opportunities, and more.

These services typically cost between $100 to $500, depending on how many citations you want to build and the level of support you need.

Do Citations Still Matter for Local SEO in 2024?

Yes, citations still matter for local SEO in 2024! Local SEO is a combination of many factors, and local citations affect SEO by playing a crucial role in how search engines perceive your business.

Think of citations as a function: the more accurate and consistent your citations are, and the higher the number of these citations, the better your chances are to rank well in your local area.

How to Fix Incorrect Citations?

If you find incorrect information, contact the directory and ask for an update.

Is Using Data Aggregators for Local Citations A Good Idea?

Yes, using data aggregators for local citations is a good idea, but they typically require a paid subscription that lasts for one year. Platforms like BrightLocal handle these listings because they can’t be manually created.

However, it’s important to note that citations built through aggregators are harder to control, as they are created in bulk, and changes can take time to reflect across all platforms.