How to get moving leads?

If you own a moving company, getting more jobs is obviously key to growing your business.

There are tons of ways to generate moving leads, but you’ll want to focus your time and energy on strategies that actually work well without breaking the bank.

In this post, we’ll cover everything you need to know about moving leads and share practical ways to keep those jobs coming in so your business keeps growing.

People use Google to search for pretty much everything, which makes organic traffic one of the most valuable sources of new customers you can tap into.

Local SEO for Movers is basically the process of optimizing your website so it shows up when people search for keywords related to your business – helping you reach the right audience at the right time.

As a moving company owner, you’d definitely want to see your business listed in the Google Local Map Pack when people search for moving services in your area.

We work with over 100 successful moving companies across the state, and through our internal analysis, we’ve identified the most searched keywords that moving businesses should focus on.

Most Important Keywords for Moving Companies

• movers
• movers near me
• moving company
• moving companies
• long distance movers
• movers + [your metro area]

We put together a blog about the most important keywords a moving company should rank for. Our research involded over 300 moving companies across the 50 states with data sourced from Ahrefs Keywords Explorer and our clients data.

Curious on what keywords you moving company already ranks for?

Get A Free SEO Audit To Explore Your Keywords!

While SEO does take time to show results, it’s not a pay-to-play game like PPC for movers.

Unlike paid marketing where you stop getting results the moment you stop paying, SEO efforts build momentum and keep delivering results over time.

Purchasing moving leads from providers can be an effective way to generate business if you have a robust sales system in place.

Often, these leads are sold to multiple moving companies, meaning you’ll be competing for their business, which can be challenging if consumers are price-driven.

The success of buying moving leads can vary based on your location and sales system.

However, if you need to boost your business, it’s worth trying out leads from reputable providers.

Here is a list of moving leads providers to consider:

The Best Moving Leads Providers for Movers

• Moving Leads AI
• Network Leads Moving Software
• USA Home Listings
• Moovsoon
• MovingLeads.com
• Just Listed MAILERS
• Equate Media
• Moving.com
• Unpakt
• QuoteRunner
• Moving Help
• Move Advisor
• My Moving Loads

Credit: Moversville

Connecting with real estate professionals and others involved in the home buying or renting process, such as lenders, home inspectors, and property managers, is an excellent way to generate referral leads for your moving company.

You can network with these individuals online through platforms like Facebook and LinkedIn, as well as through email marketing.

Attending real estate events is another effective way to build these connections.

When hiring a salesperson, consider someone who already has contacts in the real estate industry.

Instead of focusing solely on their sales experience, prioritize their network.

This approach can significantly boost your leads from real estate professionals.

If you can’t beat them, join them.

There are often cases where moving companies are overbooked and happy to sell their leads to a smaller moving company as a subcontractor.

This can be a good way to get you started, but it’s not efficient enough in the long term.

Building relationships with other moving company owners can be a valuable strategy for growing your business.

Networking with peers in your industry can lead to collaboration opportunities, shared resources, and even referral leads.

Here are some ways to network with other moving company owners:

• Join Industry Associations: Participate in associations like the American Moving & Storage Association (AMSA) or local moving associations. These organizations often host events and provide networking opportunities.
• Attend Industry Conferences and Trade Shows: These events are excellent places to meet other moving company owners, learn about industry trends, and discuss potential collaborations.
• Online Networking: Join online forums and social media groups dedicated to the moving industry. LinkedIn groups, Facebook groups, and industry-specific forums are great places to start.
• Local Meetups: Attend or organize local meetups for moving company owners in your area. These informal gatherings can foster strong professional relationships.
• Collaborate on Large Jobs: Sometimes, a moving job might be too large for one company to handle alone. Collaborating with other moving companies can help complete these jobs efficiently while building a network of trusted partners.
• Referral Agreements: Establish referral agreements with other moving companies. When one company is fully booked, they can refer clients to you and vice versa.

At Rotate Digital, we service many moving companies and have heard all kinds of stories.

Based on our data, a small percentage of leads come from people seeing your truck.

While these individuals may not have immediate buying intent, a unique logo, a clean truck, and clear branding can make a lasting impression and lead to future customers.

To maximize this, ensure your truck is always clean, displays clear branding, and features a QR code for easy access to your services.

Drive your truck around affluent areas, it will be the best 20$ you ever spent in diesel!

Over time, people will start to recognize your brand, contributing to long-term business growth.

Word of mouth is one of the most powerful and cost-effective ways to grow your moving business.

As a moving company owner, handling each move with extra care and establishing a personal connection with your clients can lead to positive referrals.

When customers have a great experience, they are more likely to recommend your services to their friends and family.

While this method may not provide immediate results, it creates a free marketing funnel that will grow exponentially over time.

By consistently delivering excellent service and building strong relationships with your clients, you can foster a network of loyal customers who will continue to refer new business to you for years to come.

Google Guarantee are listings at the very top of certain search results, allowing consumers to directly call your company.

Google is increasingly monetizing search queries for specific services, and this is one way they’re doing it.

To get set up with Google Local Services, you must go through a screening process with Google.

Once accepted, you set a budget and pay per call.

This can be an effective way to ensure your moving company is visible to potential customers right when they need your services.

Among the various Pay Per Click options, Google Ads stands out as the most popular and effective for generating leads for moving companies.

These ads appear prominently above search results and are clearly marked as “Ad.”

One major benefit of PPC advertising is the ability to target specific keywords that people are searching for.

This means your ad can appear precisely when someone is looking for movers in your area, increasing the chances of attracting potential customers.

To maximize the effectiveness of PPC ads, it’s essential to focus on your website’s ability to convert clicks into leads.

Success in PPC campaigns heavily depends on this conversion capability.

The downside of choosing PPC is that when you stop paying the leads stop coming in.

Thumbtack is a free platform that allows users to find, hire, rate, and review local service providers.

When potential customers need a service, they fill out a form on Thumbtack outlining their requirements.

This information is then shared with relevant service companies in the area that have Thumbtack accounts.

These companies can then send quotes and messages directly to the customer.

While the service is free for consumers, moving companies are charged a small fee each time they send a quote to a customer.

Thumbtack can be an effective tool for generating leads and connecting with customers who are actively looking for moving services.

Of of the most important aspects of Local SEO are citations.

While getting your business listed everywhere might look like an endless job we highly recommend that you get your business in these platforms:

• Google Business Profile
• Bing Maps
• Apple Maps
• Yelp
• Thumbtack
• BBB
• Facebook

The more sites you can add your business NAP details the better!

You might be asking yourself, what does this have to do with getting more moving jobs?

Well, YELP, Thumbtack and similar listical sites take up the front pages of Google!

If you can’t beat them, join them!

Of of the most important aspects of Local SEO are citations.

While getting your business listed everywhere might look like an endless job we highly recommend that you get your business in these platforms:

• Google Business Profile
• Bing Maps
• Apple Maps
• Yelp
• Thumbtack
• BBB
• Facebook
• Angi

The more sites you can add your business NAP details the better!

You might be asking yourself, what does this have to do with getting more moving jobs?

Well, YELP, Thumbtack and similar listical sites take up the front pages of Google!

If you can’t beat them, join them!

Important note: Facebook is not a direct way to get leads but it is super important to get your business listed on Facebook as it proves your legitimacy to Google!

Among the many ways to get moving leads there is one that shines the brightest and that is SEO!

Getting your business to rank organically is the most cost effective way to get leads!

Compared against all other methods that can exist out there getting your business in the front page has the following benefits:

• It’s not a pay to win strategy
• Helps you expand to more cities with 0$ spend
• It only gets better with time

On the other side of the fence, there is a number of people who have given up on organic leads.

Like any other niche out there, SEO is very saturated and hard to draw on a board!

This is why it is important for you to work with a marketing agency for movers that understands well what it’s doing!

We’re Rotate Digital – a movers only marketing agency lead by Travis Weathers!

A leading name in the moving industry, not only for getting your business in the top of Google but also helping moving company owners grow, get to new markets, get your lead attribution in line, get your branding in line!

It doesn’t matter if you have 10 moving trucks or just a truck and a trailer.

Here at Rotate Digital you will find SEO packages that help you reach your goals, fast, easy and cost effectively!