ABO Campaign Structure & Targeting for Moving Companies
ABO campaign template that shows service-based businesses exactly how to structure, launch, and scale Meta ad campaigns without disrupting the learning phase.
Why We Created This Tool
As a marketing partner to service based
businesses across the country, we kept seeing the same pattern in ad accounts: campaigns edited
daily, budgets moved between ad sets on gut feeling, and every change quietly resetting the learning
phase before Meta ever had a chance to optimize.
None of that is a targeting problem. It is a
structure problem. So we documented exactly how our team builds, launches, and scales ABO campaigns
for every service based client we work with, from the first audience split to the day we duplicate a
winning ad set.
What's Inside the Template
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How we split broad audiences
from targeted ones, and where radius targeting around a service area does the real
work
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What an ad should look
like
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Six checks we confirm before
a campaign goes live
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Don't touch the campaign:
what to ignore, including Meta's own recommendations, and exactly when an increase is
finally allowed
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The scaling process: a six
step sequence for turning one winning ad set into two
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CPL, lost leads & ROAS: what
a healthy cost per lead looks like by market, and why ROAS is the number that matters at the
end
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The Campaign Structure Map:
the full ad set and ad breakdown, laid out visually