The first perk lies in the fact that consumers trust Google for their commercial needs, and the data proves it.
One in five Americans almost always trusts Google, while around four in five say they mostly trust what appears in Google search results (we like to call these SERPs).
Now let’s focus on Google Maps and local businesses.
According to BrightLocal, an average business gets discovered around 1,000 times per month on Google Maps. These discoveries result in an action – a call, a direction request, or a website visit – around 5% of the time.
This means that an average business gets around 50 people who take some form of action with your business that gets them a step closer to becoming your customers.
The upper echelon of businesses on Google Maps can get way more leads, with 16% of businesses receiving more than 100 calls each month from GBP.
People don’t just use Google to learn why Napoleon lost the Battle of Waterloo. They also use it to spend money.
And if you need more convincing, just ask one of our customers what they think.
I see, but I still haven’t understood how this can help me scale, like you said in the beginning
Let’s start with your location. Where are you based?
Many of you are based in metro areas, so let’s pick one.
I’ll take New York City.
When I plug in a simple keyword like “movers nyc” into our keyword research tool (tools we use to find what people type in Google to find businesses), this is what I get:

Almost 30,000 people search for movers in NYC every month. Now, if you take a look at the CPC section, you’ll see a figure of $45.
This is how much advertisers spend on Google just to get a single click from a person searching for this keyword. Not a call, not a filled-out website form, but just a click.
By the way, this data comes from Mangools, one of the more credible SEO tools on the market.
So, if advertisers are willing to spend $45 for a single click, don’t you think that they’d make a lot more in return?
According to First Page Sage, a GBP ranking #1 for a keyword get’s around 17% of all clicks.
If this were to be the GBP from your company, and the keyword was to be “movers NYC”, this would yield around 4,700 new eyeballs for your business every month.
The average conversion rate on GBP, as mentioned above, is 5%. This equates to around 235 people taking some form of action with your business. It will likely be way more, given how specific this keyword is.
But let’s stick to 235. How many of these actions would be calls? Let’s take a third.
So that’s almost 80 calls a month. An average close rate is 30%, which leads to 24 new customers for your business every month.
What’s your revenue from an average move? Around $1,000?
It may be more or less, but let’s use this number.
So by ranking #1 for “movers NYC”, you’d make a revenue of $24,000 per month or $288,000 per year. From just ONE keyword.
There are a lot of other keywords.
- Moving companies NYC – also around 27,000 searches per month
- Long distance movers NYC – around 2,500 searches per month (less searches but a way higher average order value)
- And then there are keywords for each of the boroughs, each getting a few thousand searches per month.
You get the picture.
Okay, I see, but how do I achieve these results?
This now get’s us to the next point…