How to Create UTM Codes for QR Codes

QR codes are everywhere, and for good reason! They make it easy for potential customers to connect with your moving company in just a scan. But how do you know if your QR codes are actually working? That’s where UTM codes come in.

In this step-by-step guide, we’ll show you how to create UTM codes for QR codes so you can track leads, see which marketing materials drive traffic, and optimize your campaigns for success.

A UTM (Urchin Tracking Module) code is a special tag added to the end of a URL that tells Google Analytics where your visitors came from. Think of it as a way to track exactly which flyer, truck, or business card got scanned!

🔹 Regular URL:

https://yourmovingcompany.com/contact

🔹 With a UTM Code:

https://yourmovingcompany.com/?utm_source=google&utm_medium=organic&utm_campaign=GBP

With this setup, you can see:

✅ Source: Where the traffic comes from (flyer, truck, business card, etc.)

✅ Medium: The marketing tool used (QR code, email, social media, etc.)

✅ Campaign: The specific promotion (GBP, Truck,etc.)

Step 1: Use Google’s Free UTM Builder

Google offers a free UTM generator called the Campaign URL Builder. Follow these easy steps:

1️⃣ Enter your website URL

– Example: https://rotatedigital.com/

2️⃣ Fill in the campaign details:

• Campaign Source: Where will you place the QR code? (flyer, truck, business_card)
• Campaign Medium: Type “qr_code” to specify it’s from a QR scan.
• Campaign Name: Name your campaign (GBP, Truck).
• 3️⃣ Copy the generated URL – This is now your trackable link!

💡 Pro Tip: Keep your naming conventions simple and consistent so you can easily read your reports later.

Step 2: Generate a QR Code with Your UTM Link

Now that you have your UTM-tagged link, it’s time to turn it into a QR code!

Use these free QR code generators:

• QR Code Monkey
• QR Stuff
• Canva QR Code Generator

✅ Steps to create your QR code:

1. Paste your UTM link into the QR generator.
2. Customize the design (add your logo, use brand colors if possible).
3. Download the QR code and test it before printing!

Once your QR codes are out in the wild, it’s time to measure their impact.

How to check your data:

1. Log into Google Analytics.
2. Navigate to Reports > Traffic Acquisition.
3. Filter by Source/Medium to see your QR code performance.

This will show which flyers, trucks, or business cards bring in the most traffic—so you can double down on what’s working!